OurFamilyWizard is a technology company on a mission to help families thrive across all of life’s circumstances. We bring together two leading family management brands: OurFamilyWizard, the world’s most trusted co-parenting application, and Cozi, the #1 family organizing app.

Cozi is the leading family calendar and organizing app, helping millions of families manage busy family life and receiving over 250,000 5-star ratings. OurFamilyWizard is a SaaS technology platform that enables families to co-parent seamlessly across households. Nearly one million parents and family law practitioners have leveraged OurFamilyWizard to coordinate schedules, record documentation, exchange digital payments, and settle disputes. Together, the platforms provide a holistic set of solutions for all types of families.

We recently received a private investment round from Spectrum Equity, putting Cozi and OurFamilyWizard in the same neighborhood as Grubhub, Ancestry.com, Headspace, and others. We are looking for passionate team members to join us in accelerating our growth to the next level by reaching the millions of families who can benefit from our technology solutions.

As a Lifecycle Marketing Specialist, you will play a critical role in supporting OurFamilyWizard awareness and engagement. You bring a blend of analytical and creative skills, and you are passionate about understanding the needs of our customers so you can communicate our solutions.


What you will accomplish:

  • Develop a deep understanding of the OurFamilyWizard customer, customer segments, and product offering so that you can craft stories and messaging that help families become passionate OurFamilyWizard users and ambassadors
  • Be a subject matter expert on our customer engagement platform (Iterable) and its various channel capabilities to engage families throughout their lifecycle
  • Own implementation and optimization of all existing and new lifecycle journeys in Iterable
  • Partner with other Marketing and Product teams to execute parent outreach requests for content, product, and other needs
  • In partnership with the Growth product team, implement, test, and optimize email, push, and in-app marketing strategies in support of parent onboarding and activation
  • Monitor health of Iterable sending domains via complaints and unsubscribe reporting
  • Create and maintain landing pages to support awareness, acquisition, product marketing, and other campaigns
  • Maintain overall landing page library, including organization, cleaning, and managing redirects
  • Work with designer to maintain, update, and develop new content blocks to be used across landing pages
  • Own conversion rate optimization and experimentation across all landing pages

Who you are:

  • Demonstrated record of success driving customer engagement, retention, and/or revenue through marketing efforts
  • Experience marketing digital consumer products
  • Experience designing and executing A/B tests to drive results like acquisition, conversion, and revenue optimization
  • Data-driven and always seeking the truth when evaluating campaigns and efforts against business goals
  • Strong attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities

What you bring:

  • 3+ years in a marketing role focused on consumer engagement with digital products or services
  • BA/BS in Marketing or related field
  • Strong analytical and critical thinking skills
  • Experience with customer engagement platforms like Iterable and Airship, and landing page builders like Instapage

Why Join?

Great mission. Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years. That’s why we just closed a private investment round through our committed investors, Spectrum Equity. This relationship puts us in the same company as brands like: Ancestry, Bitly, GrubHub, and others.

Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our engineering organization as we hit our second stride.

Amazing Culture. OurFamilyWizard has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative.

Here’s a list of our key benefits:

  • Full Medical: OFW Pays 100% of the premium for employee AND additional family members
  • 401k: Up to a 4% match with immediate vesting
  • 12 weeks paid leave for all new parents
  • Learning & Development stipend for employees
  • Supportive and flexible working environment

Come As You Are!

OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.